DBA Learns: Understand the Impacts and Benefits of Pride to Our Businesses and Community (Pride 101)

Join Wayne Olson, Chief Economic Development Officer for the City of Palm Springs, and Mitchell Battersby, Volunteer Coordinator for Palm Springs Pride for a practical workshop on how your business can benefit from participating in Palm Springs’ most impactful events, like Palm Springs Pride and the upcoming International LGBTQ+ Travel Association (IGLTA) Global Conference.
 
Palm Springs Pride brings hundreds of thousands of visitors, driving hotel bookings, restaurant traffic, and retail sales. The IGLTA Global Conference puts our region on the international stage, showcasing the Coachella Valley to tourism leaders and buyers from across the world. Both events offer powerful opportunities for local businesses to enhance visibility, establish new customer connections, and boost revenue.
 
This session will help you understand not only the why, but also the how of tapping into the economic impact of tourism and local events.
 
Key Takeaways:

• Understand the Impact: Learn how major events like Pride and IGLTA directly influence tourism, revenue, and economic development in our region.
• Engagement Strategies: Discover practical ways to align your business with local events—whether through promotions, sponsorships, or community involvement.
• Tourism as a Revenue Driver: See how visitor spending can translate into long-term customers and business growth.
• Future Opportunities: Explore upcoming events and learn how to position your business to maximize exposure and engagement.