DBA Learns: Social Media and AI Workshop

Take your marketing to the next level with insights from JNS Next, a nationally recognized, full-service marketing and advertising agency known for award-winning work in travel, tourism, and brand strategy.

In this interactive workshop, the JNS Next team will share practical strategies that small businesses can put into action immediately—covering both social media best practices and the smart use of AI tools.

What you’ll learn:

• Social Media Strategy Essentials: How often to post, what content drives the most value, tips for extending reach, and when (and why) to boost posts.

• Measuring What Matters: Followers, clicks, website traffic, and why community management is key.

• AI in Marketing: What AI can (and can’t) do for content creation, how to avoid pitfalls, and how to use these tools wisely while staying true to your brand voice.

With their deep experience in creative campaigns, digital strategy, and tourism marketing, JNS Next brings real-world expertise to help your business thrive in today’s competitive marketplace.